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My role
Lead UX designer
UX researcher -
Responsibilities
User research, wireframing & prototyping
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Deliverables
Mobile app mockups & Working prototype
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Project type
Individual project
Description
Designing an eCommerce app for a shoe store, aiming to create a seamless and engaging shopping experience for users. The primary goals were to ensure intuitive navigation, highlight key features, and facilitate easy product discovery. Through iterative design processes, I developed both paper and digital wireframes that prioritized user-centric elements such as a prominently placed search bar, clear categorization of products, and visually appealing layouts. The final design incorporated essential features such as user ratings, detailed product descriptions, and interactive size selection, all aimed at enhancing user trust and decision-making.
This case study showcases my ability to design intuitive and aesthetically pleasing eCommerce interfaces that prioritize user experience and drive engagement. The result is a thoughtfully crafted app that not only meets the business goals but also delivers a satisfying and efficient shopping journey for users.
About Me
Associate Product Manager with 2+ years of experience shipping AI-powered and self-serve products across digital advertising and SaaS. Proven ability to take products from problem definition to launch — AI voice agents, self-serve checkout platforms, smart search, and onboarding funnels.
Hands-on expertise in conversational AI workflows, rapid AI prototyping, funnel analytics, and UX-led growth with a strong track record of measurable impact on activation, conversion, lead quality, and discovery.
Contact Information
Email: prathampawar@gmail.com
Phone: +91 95799 46226
LinkedIn: @prathameshrpawar
Portfolio: prathameshpawar.vercel.app