2024

Product Management Intern

The Media Ant

• Led the design and development of Project AdExpress, designing intuitive screens and drafting detailed Product Requirement Documents (PRDs) to guide engineering teams and ensure alignment with the product vision.
• Spearheaded the UX upgrade of the Past Rates UI, writing PRDs that led to a data-driven decision-making user experience for the internal users of The Media Ant.
• Collaborated with cross-functional teams, including sales, marketing, and engineering, to design AI Marketing Tools. Translated Business Requirement Documents (BRDs) into actionable PRDs and coordinated development efforts.
• Conducted competitive analysis, user research, and usability testing to continuously refine product design, validate user needs, and improve product usability.
• Managed product roadmaps and user stories to ensure timely delivery of product features aligned with the company’s strategy.

2023 - 2024

Product Designer

Clara Healtonation

• Led the design process for multiple product lines, collaborating with stakeholders to shape product strategy. Designed and developed a landing page, resulting in a 25% increase in inquiries and a 15% improvement in customer satisfaction.
• Presented high-fidelity prototypes and design concepts to stakeholders, achieving a 75% approval rate and successful implementation of the designs.
• Conducted market research and competitive analysis to guide product strategy and innovate solutions that aligned with user needs and market trends.

2022 - 2023

Creative Publicity Head

Aavishkar

As the Creative Publicity Head at Aavishkar'23, I am responsible for developing and executing a comprehensive marketing and publicity strategy that drives awareness and engagement for the event. With a deep understanding of branding and design, I bring a unique perspective to the role, ensuring that all promotional materials are visually compelling, on-brand, and resonate with the target audience.